Leading by example and always on his grind, Key Glock is one of rap’s most reliable playmakers. Bringing the action once again, the Paper Route Empire artist puts his money where his mouth is in the new video for “Work,” a standout track from February’s Glockoma 2.
“Work” finds the Memphis native flexing and reflecting in equal measure, as he thinks of his mentor Young Dolph and resolves to elevate his hustle to greater heights than ever before.
The video for “Work” opens with Key Glock on the phone, making moves and keeping his schedule full as he knocks down tour stops across the country. At times, the camera takes the perspective of a fly on the wall in meetings and photoshoots, and at others, a behind-the-scenes perspective gives the viewer a sense of urgency to keep up with the action, but the most striking moments come when Glock looks directly into the camera amidst his everyday hustle, adding layers of sincerity where Glock’s art and reality intersect.
“Glockoma 2” kicked off a big 2023 for Glock, including dozens of sold out dates on the fast-selling SiriusXM’s Hip-Hop Nation Presents: Key Glock – Glockoma Tour, featuring support from NC riser TiaCorine, Glock’s Paper Route Empire brethren Kenny Muney and Jay Fizzle, and Dallas rapper BigXThaPlug.
Fans of Dolph and Glock can pay tribute to Dolph in his Memphis hometown at the DOLPHLAND Museum, which concludes its nationwide run this weekend at the Agricenter International.
Watch the video for Work above.