With a passion for flashin’ that refuses to cease and an arsenal of flows that grows with each release, it’s no surprise that ATL’s Lil Gotit can’t seem to settle down. Fully embracing his own debauchery with his most refined and assured project yet, the self-proclaimed “real hood baby” returns with his new project, The Cheater, available everywhere via Alamo Records.
Home to highlights like “She Know It,” “Take Care” ft. Millie Go Lightly & Toosii, “Rich Shit,” featuring Ty Dolla $ign and Lil Keed, and new highlight track “6 Figures” ft. BIG30 & Lil Keed, The Cheater introduces the mischievous rapper’s latest persona, following in the footsteps of previous projects that presented him as a “Hood Baby” or “Top Chef” or “Superstar Creature.” Proudly polyamorous and persistently pushing boundaries, The Cheater is happy to entertain, but never to be trusted.
“The Cheater” finds the 22-year-old artist in complete control of his vocal instrument, able to slither his way into unexpected rhythmic pockets and switch on a dime between emotive melodies and percussive rhymes. Whether he’s floating like a feather on unapologetically Atlantan trap beats with songs like “6 Figures,” spitting manic flows in menacing style on “Shut The Door,” or reveling in the payoff of creative risks, like enlisting Ty Dolla $ign for a feature on the rage-ready “Night 2 Remember,” The Cheater sets and disrupts expectations with savage efficacy.
Along with the new project, Gotit shares the video for the high-octane banger, “How You Comin” ft. CEO Trayle. Directed and edited by Jay Jay Thakar of MOSHPIT, the video brings life to the cool composure Gotit and Trayle maintain as they trade bars over the instrumental’s frenzied, urgent piano runs. The clip sees the two artists huddling around a Hellcat in a dark, mysterious lair reminiscent of a comic book character.
Whether they’re the heroes, villains, or perhaps both, Gotit and Trayle don’t linger for long before making a great escape in their black SRT. Zooming through underground tunnels before breaking out into the empty highways of a post-apocalyptic wasteland, the duo continues to spit unfazed flexes, proving that in the dimmest depths of a dystopian desert, they simply keep on shining.
Watch How You Comin’ video below, and stream Gotit’s new project “The Cheater” above.