With his commanding presence and street veteran status, Doodie Lo didn’t come this far to only come this far. Carrying all his momentum from a breakout year in 2022, the Kankakee, IL, native teams with Trippie Redd to acclimate himself to stardom in his new video for “Who You Are.”
The standout track from Lil Durk and Only The Family’s Loyal Bros 2 compilation mixtape, released in December, finds Doodie striving to strike a balance between his hustler’s roots and his emerging stardom as he faces the criticisms that come with it: “They say, ‘Doodie, you don’t even know who you are now’/Gotta watch how I move cause I’m a star now.”
Directed by CrownSoHeavy, “Who You Are” opens on Doodie hunched over on a wall, with his head hung low like he’s had enough as he starts to feel the heat creep in. The video provides a portrait of both Doodie the rap star and the man behind the curtains, showing how one’s success effects the other as he stands on his bonafides in the face of criticism. People say he’s changed, but he didn’t put the work in just to stay the same.
“Who You Are” arrives as Doodie Lo’s first new music of the year, following recent singles like the Kodak Black-featuring “ISTG Pt. 2, ” “Back Bone,” “FACE,” and the Icewear Vezzo-assisted “Melrose,” which helped him make his mark with his sizzling street anthems last year. In 2021, Doodie Lo made an impact with Big Doodie Lo, the artist’s debut full-length project. The mixtape is home to “Me & Doodie Lo,” an energetic collab between King Von and Doodie that originally appeared on OTF’s Loyal Bros compilation.
The fifth compilation mixtape by Only The Family, Loyal Bros 2 follows up 2021’s Loyal Bros and 2019’s Family Over Everything.