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Taylor Swift Unveils “New Merch” Collection, Sparking Travis Kelce Speculation

Taylor Swift Unveils "New Merch" Collection, Sparking Travis Kelce Speculation

On October 3, 2024, Taylor Swift launched her Greatest in the League collection, which fans speculate may be a playful reference to her boyfriend, Travis Kelce. The collection is inspired by her song “The Alchemy” from her latest album, The Tortured Poets Department.

Collection Details

The Greatest in the League line features cozy crewnecks, sweatshirts, hoodies, and sweatpants in stylish neutral colors like black, gray, ivory, and white. Each item proudly displays the album logo, making them perfect for any Swiftie.

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Taylor Swift Unveils "New Merch" Collection, Sparking Travis Kelce Speculation

A Romantic Connection

Fans quickly noted that the collection’s release coincided with National Boyfriend Day. Many believe that The Alchemy may also be about Kelce, the Kansas City Chiefs tight end, who celebrates his 35th birthday on October 5. Social media was abuzz with comments like,
“Taylor releasing a The Greatest in the League merch collection on National Boyfriend’s Day and the weekend of her boyf’s birthday??? Oh Taycomedian,” from one excited X user. Another user chimed in, “Not on #NationalBoyfriendDay?!”

Speculations About the Next Single

Some fans speculate that the new collection could also hint at Swift’s upcoming single. One user remarked, “The Alchemy next single then.” Upon the release of The Tortured Poets Department in April, fans quickly identified potential references to Swift’s relationship with Kelce.

Taylor Swift Unveils "New Merch" Collection, Sparking Travis Kelce Speculation

Lyrics and Their Meanings

In the penultimate track of The Alchemy, Swift sings lines that suggest a sports theme:
“So when I touch down/ Call the amateurs and cut ’em from the team/ Ditch the clowns, get the crown/ Baby I’m the one to beat.”
She later adds, “These blokes warm the benches/ We’ve been on a winning streak.”

However, the use of the word “bloke,” often associated with the U.K., has led some to believe she might also be referencing her ex-boyfriend, English actor Joe Alwyn. Others think the song could be about her former flame Matty Healy, especially with lines like, “He jokes that it’s heroin but this time with an ‘e,” alluding to Healy’s previous struggles with addiction.

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Taylor Swift Unveils "New Merch" Collection, Sparking Travis Kelce Speculation

Confirmed Romance

Taylor Swift and Travis Kelce publicly confirmed their relationship in October 2023 when they were spotted holding hands at a Saturday Night Live afterparty. Since then, the couple has made several public appearances together, including a visit to the US Open in September, a dinner at Lucali in Brooklyn, and attending model Karen Elson’s wedding to Lee Foster, the owner of Electric Lady Studios, where Swift recorded much of The Tortured Poets Department.

With these connections, Swift’s new merch collection has fans buzzing with excitement about her love life and the potential for more musical surprises!

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