Kanye West returned to Instagram on Monday (May 23) to announce his new partnership with fast food chain, McDonald’s.
The 44-year old Chicago native revealed on his latest Instagram post that he has teamed up with Muji’s industrial designer Naoto Fukasawa to “reimagine McDonald’s packaging.”
“Ye teams up with legendary Muji industrial designer Naoto Fukasawa to reimagine McDonald’s packaging,” he captioned the post.
Earlier, Ye shared a potential image of the new packaging on his IG story and wrote, “Next week it’s the fries”.
The fries line featured on the image is a reference to Ye’s verse from his 2005 Late Registration classic “Gold Digger” where he raps: “He got that ambition, baby, look at his eyes. This week he moppin’ floors, next week it’s the fries.”
Back in February, Kanye West made a cameo in McDonald’s Super Bowl LVI commercial, where he pulled up to a drive-thru in a Russian Sherp ATV and shades, as he delivered the now-legendary (to Ye fans) line, “Can I get uhhhhhhhh.”
According to McDonald’s, the commercial, which also features NASCAR driver Bubba Wallace, FIFA Twitch streamer Edwin Castro and iconic McDonald’s giant purple character Grimace – voiced by Ryan Reynolds – is inspired by “a universal fan truth” that “sometimes, you just can’t decide what to order.”
As pointed out by Complex, Kanye will be releasing Donda 2 single “True Love,” which features vocals from XXXTentacion to DSPs for the first time this Friday. The song will also be featured in X’s “Look At Me: The Album,” as well as the end credits of a Hulu documentary of the same name, focusing on X’s career.