Capping off a breakout 2022, rising Brooklyn rapper Lola Brooke officially announces her signing to Arista Records. The deal, which is in collaboration with Team 80 Productions, was announced on Monday (Jan. 9).
In response to the news, Arista Records President and C.E.O. David Massey spoke glowingly of Lola’s artistic vision. “Lola is the rare talent whose presence matches her message. Her music is larger-than-life, but her vision is just as powerful. We’re excited to welcome her to the Arista Records family,” Massey said in a press statement.
Arista Vice President and Co-Head of Urban Music Kendell “Sav” Freeman adds, “From the moment I saw and heard Lola Brooke, I knew it was imperative that I sign her. She’s an elite rapper and a born performer with an undeniable vision. Lola has an amazing work ethic, her music is phenomenal and her personality is unmatched. I’m excited for everyone to witness her path to greatness in 2023!”
Lola Brooke has established herself as a breakout talent and the next New York artist to watch. With over 50 million streams to date, Lola’s most acclaimed hit, “Don’t Play With It,” stands as one of the most in-demand songs in today’s current music landscape. The Recording Academy recently highlighted the smash single as a viral phenomenon that defined Rap music’s dominance on the social media platform.
To date, the track has garnered over 500k + TikTok video creations, peaked at #9 on TikTok Viral chart, and has garnered 100 + million views on the platform. The track and official music video have charted Top 50 on both the US Shazam and YouTube Music Video Charts with 11 + million YouTube views.
“Lola’s dedication to her craft and intention with every move she makes equips her for continued success and career milestones,” said Shawna “Sha” Morgan, General Manager of Team 80 Productions. “Seeing her rise with Team 80 Productions in her corner every step of the way has been a treasure. When you have the right people in place and a clear vision, the road to seeing transformative results is inevitable. We are very excited about this new journey with Arista Records as Lola continues to make her mark as a powerhouse artist.”
Lola recently unleashed her latest lyrical salvo “Here I Come.” Showcasing her slick, savage, and sharp flow, the track and official music video have earned her widespread acclaim.