J. Cole has been stirring excitement with his unique promotional approach for his upcoming album. In the latest installment of his vlog series, “Might Delete Later Vol. 2,” Cole offers fans a sneak peek into his creative process and upcoming tracks.
The vlog, which captures moments from his current “It’s All A Blur” tour with Drake and studio sessions, also includes a preview of an unreleased song that has fans eagerly anticipating his seventh studio album, “The Fall Off.”
In a nostalgic nod to the ’90s, the vlog features a mix of behind-the-scenes vignettes and lo-fi footage, reminiscent of old-school zines and CD-ROM graphics. Cole’s commitment to his craft is evident as he shares verses that reflect both his artistic growth and personal journey. One snippet, in particular, showcases his lyrical prowess over a thumping beat.
Pedaling through the city, Cole reflects on his journey and his recent run of impressive guest verses.
“Since riding a bike all I ever knew was beef and strife. Going to sleep at night praying to God to relieve the stress. Now I’m on G4 jets across the seas to decompress,” he raps. “My recent cheques, how much you think? Hmm decent guess. They growing more eager ‘Cole, who you gonna kill on a feature next?’”
Fans are vocal in their excitement, with comments like, “The Fall Off about to be album of the year,” and “I My body is ready for this album. He even brought out Lil Cole.”
The vlog is studded with appearances by Boi-1da, Conductor Williams, Central Cee, Sexyy Red, Benny The Butcher, and Drake.
Additionally, Cole has engaged his audience by sharing a phone number where fans can listen to a song snippet.
Watch Cole’s Might Delete Later Vol. 2 vlog below.
